Google is just the Start

Yes it is important to rank highly in search engines like Google, Yahoo, etc. But let’s not forget what customers are looking for..

Search engines are just the start in attracting new customers and keeping existing ones.

If your web site is not supplying your customers what they need they will look else where.

A good indicator of your web site providing what your customer needs is “have they got your web site in their favourites?”

This probably means that they are continually referring to your site as it has the information they require. Otherwise they will go else where to get the information they want. Five questions to ask yourself:

1. Is your web site doing its job?

2. Does it provide the information your customers need?

3. Is it too “over the top” and hard to use

4. Would you use it if you where a customer?

5. Does it keep your customer informed about upcoming events and things they need to know?


What are your answers to this questions? Does your web site rate? You may be top of the Search engines list, but if your web site does not meet the five questions, you might find customers, existing and new, clicking the next web site on the list!