Google is just the Start

Yes it is important to rank highly in search engines like Google, Yahoo, etc. But let’s not forget what customers are looking for..

Search engines are just the start in attracting new customers and keeping existing ones.

If your web site is not supplying your customers what they need they will look else where.

A good indicator of your web site providing what your customer needs is “have they got your web site in their favourites?”

This probably means that they are continually referring to your site as it has the information they require. Otherwise they will go else where to get the information they want. Five questions to ask yourself:

1. Is your web site doing its job?

2. Does it provide the information your customers need?

3. Is it too “over the top” and hard to use

4. Would you use it if you where a customer?

5. Does it keep your customer informed about upcoming events and things they need to know?


What are your answers to this questions? Does your web site rate? You may be top of the Search engines list, but if your web site does not meet the five questions, you might find customers, existing and new, clicking the next web site on the list!

Can the Web enhance your marketing activities?

Can the Web enhance your marketing activities?

Enhance your company’s image and market position

A high quality website can enhance your company’s image in the eyes of your customers and improve your position and competitiveness in the market

Reduce lead times

Your website can react to events and promote your company’s activities much faster and cheaper than traditional printed methods, such as mail-outs.

Marketing "24/7"

A website allows your customers to learn about your products and services and contact you even when you are sleeping!

Faster response

Providing frequently sought-after information on your website (such as product descriptions or rates) allows users to access it much faster than if they had to contact you by phone.

Save time and money

Publishing information on your website saves you time and money on printing, photocopying, paper, postage, handling and telephone and processing time.

Here are five reasons why you should be using the web to enhance your marketing.

Does your Web site have personality?

We spend so much time on making sure we have the right person as our Receptionist or first contact person for our customers. But we seem to forget that our web site is also a first contact. What does your web site say about your business:

1. Is it friendly and helpful?
2. Does it make your clients feel important?
3. Is the information correct and up to date?
4. Can your clients contact you via your website?
5. Do you provide useful links to other sites?

How does yours rate?