Newsletter No.02
July 2007
Welcome to the the July newsletter. I would like to thank all the people who took time to send me feedback. I have again selected three topics to cover. They are: Can the Web enhance your marketing activities, Why Consumers Open E-mails and Microsoft Office 2007.Hopefully these topics will be of value to you. If you need any further information on any of these topics, please contact me via email peter.king@kwdacs.com.au.
Can the Web enhance your marketing activities?
Enhance your company’s image and market position
A high quality website can enhance your company’s image in the eyes of your customers and improve your position and competitiveness in the marketReduce lead times
Your website can react to events and promote your company’s activities much faster and cheaper than traditional printed methods, such as mail-outs.Marketing "24/7"
A website allows your customers to learn about your products and services and contact you even when you are sleeping!Faster response
Providing frequently sought-after information on your website (such as product descriptions or rates) allows users to access it much faster than if they had to contact you by phone.Save time and money
Publishing information on your website saves you time and money on printing, photocopying, paper, postage, handling and telephone and processing time.Microsoft Office 2007
Microsoft once again has released another version of Office. The last few have not excited many people has there have been few benefits to upgrade. Office 2007 does have some interesting and useful features which may mean we need to take a look at to see if it is worthwhile upgrading. Listed below is just a few.You can download a trial version from Microsoft.
The Office button
It gives you quick access to tasks as open a document, save your work, print your document, etc. From this button, you can also access a list of the most recent dozen and other documents you've worked on.New user interface
The new Ribbon groups the tools by task, and the commands used most frequently are close at hand.Word 2007
Offers a document comparison feature which lets you view original copy against revised copy in a tri-pane window.Excel 2007
Has expanded its spreadsheet capacity to 1 million rows and 16,000 columns.Outlook 2007
Offers a To-Do bar that shows you flagged e-mail and tasks.Why Consumers Open E-mails
If are using e-mail to contact your customers, you must know why they would open the e-mail or just delete them. The three top reasons clients open e-mails are:(Results from "Return Path Third Annual Holiday Email Consumer Survey - January 2007")
1. Know and trust the sender.
2. Previously opened and found valuable
3. Subject Line.
Two important points to consider: